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Project Description

Working for American Greetings Interactive was an exciting opportunity to work for an e-commerce website that was visited by millions of users on a monthly basis. I was also grateful to work along so many talented, creative individuals who were responsible for most of the e-cards that are found on the site. Our largest challenges in UX were helping users find the content they were looking for via browse and search, which can prove difficult for a product like an electronic greeting card that doesn't really have tactile attributes. Flows such as registration and sending a card also had to be optimized to keep conversion rates as high as possible. I had the opportunity to work on sites such as americangreetings.com, bluemountain.com, webshots.com along with a native app for iPhone.

Project Info

Role(s)

• Interaction Designer

Tools

• Visio

Deliverables

• Annotated wireframes

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Project Description

One of the larger projects I worked on at AGI was a pet contest where users were encouraged to upload a photo of their cat or dog. They could then invite their friends to vote for their pet via social media while other visitors voted for their favorite pets in a 1-on-1 challenge format.

Project Info

Role(s)

• Interaction Designer

Tools

• Visio

Deliverables

• Conceptual wireframes